"Seeing pink elephants" is a euphemism for drunken hallucination, caused by alcoholic hallucinosis or delirium tremens. The first recorded use of the term is by Jack London in 1913, who describes one kind of alcoholic, in the autobiographical John Barleycorn, as "the man whom we all know, stupid, unimaginative, whose brain is bitten numbly by numb maggots; who walks generously with wide-spread, tentative legs, falls frequently in the gutter, and who sees, in the extremity of his ecstasy, blue mice and pink elephants. He is the type that gives rise to the jokes in the funny papers."[1] London may have derived his metaphor from the 1890s saying "being followed by pink giraffes".[2]
In Action Comics #7 (December 1938), in a story in which Superman lifts an elephant over his head while performing at the circus, a drunk in the crowd exclaims, "I don't mind seeing pink elephants, but (-hic-) this is too much!"[3]
A reference to pink elephants occurs in the 1941 Disney animated film Dumbo. Dumbo, having taken a drink of water from a bucket spiked with champagne, begins to hallucinate singing and dancing "Pink Elephants on Parade".
In chapter 18 of Raymond Chandler's 1943 novel The Lady in the Lake, a character refers to a doctor "who ran around all night with a case of loaded hypodermic needles, keeping the fast set from having pink elephants for breakfast."
2008 Republican vice-presidential candidate Sarah Palin has used the phrase "pink elephants" to refer to Pro-life Republican women such as herself Carly Fiorina, Sue Lowden and Jane Norton.[4]
Pink elephants exist in nature, as albino elephants can be pink.[5]
In Spanish there is an equivalent expression known as "diablos azules" or "viendo diablos azules" that translates to "blue devils/demons" or "seeing blue devils/demons".
The association between pink elephants and alcohol is reflected in the name of various alcoholic drinks. The "Pink Elephant" cocktail, made with vodka, grenadine, galliano and orange juice,[6][7] is referenced in the chorus of the Madonna song 'Dear Jessie', which starts with the phrase "Pink elephants and lemonade". The Huyghe Brewery in Melle, Belgium features a pink elephant on the label of its Delirium Tremens beer and has a mouse cursor on its website.[8]